Caring for life is Roar’s core business philosophy. It defines the way we think and the way we act..

The herbs used in Roar’s product line are also used in the world’s oldest traditional system of medicine, Ayurveda, dating back over 3,000 years.

The word Ayurveda comes from the Sanskrit root words Ayur (meaning “life”) and Veda (meaning “to know”). Literally, Ayurveda means “the science of life.” Ayurveda had a profound, far-reaching influence on Traditional Chinese Medicine and the healthcare systems of many other countries and cultures, and is today proven effective through scientific validation.

Ayurveda acknowledges the five elements that make up the universe and the human body—earth, water, fire, air and space—and seeks to bring the constellation of body types, which are defined by unique combinations of the five elements, into balance through proper diet, herbal treatment, and emotional well-being.